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products widely used for personal grooming and self-expression.

Product Details Achieve both beautifully natural eye looks with these perfectly curated 10 neutral eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the...
Product Details e.l.f. No Budge Retractable Liner in Black creamy texture, ultra-pigmented formula, and unparalleled staying power, it's everything you've been searching for in a pencil liner. Why e.l.f. Cosmetics' No Budge Retractable Liner Is a Must-Have: Waterproof Formula: Perfect...
Product Details e.l.f. No Budge Retractable Liner in Black creamy texture, ultra-pigmented formula, and unparalleled staying power, it's everything you've been searching for in a pencil liner. Why e.l.f. Cosmetics' No Budge Retractable Liner Is a Must-Have: Waterproof Formula: Perfect...
Product Details e.l.f. O Face Satin Lipstick offers a satin-finish that perfectly captures the essence of rich, vibrant colour combined with lasting comfort. Why e.l.f. Cosmetics Believes You'll Adore their O Face Satin Lipstick: Comfort and Longevity: Designed for endurance, its...
Product Details e.l.f. O Face Satin Lipstick offers a satin-finish that perfectly captures the essence of rich, vibrant colour combined with lasting comfort. Why e.l.f. Cosmetics Believes You'll Adore their O Face Satin Lipstick: Comfort and Longevity: Designed for endurance, its...
Product Details e.l.f. O Face Satin Lipstick offers a satin-finish that perfectly captures the essence of rich, vibrant colour combined with lasting comfort. Why e.l.f. Cosmetics Believes You'll Adore their O Face Satin Lipstick: Comfort and Longevity: Designed for endurance, its...
Product Details e.l.f. O Face Satin Lipstick offers a satin-finish that perfectly captures the essence of rich, vibrant colour combined with lasting comfort. Why e.l.f. Cosmetics Believes You'll Adore their O Face Satin Lipstick: Comfort and Longevity: Designed for endurance, its...
Product Details e.l.f. Cosmetics Opposites Attract Eyeshadow Palette is a 18-pan eyeshadow palette contains 9 warm-toned and 9 cool-toned shades with neutral and vibrant pops of color to achieve subtle or bold looks. The luxe formula is smooth, creamy, blendable and ultra-pigmented....
Product Details Super easy to use, this concealer leaves you with a blemish free complexion. Say goodbye to dark circles and redness. How to use Use the wand to pat the concealer onto any spot or area you want to cover up. Target the under eye area for a more radiant look....
Product Details Super easy to use, this concealer leaves you with a blemish free complexion. Say goodbye to dark circles and redness. How to use Use the wand to pat the concealer onto any spot or area you want to cover up. Target the under eye area for a more radiant look. With...
Product Details Our Perfect Finish HD Powder fills in fine lines and blur imperfections, giving your skin a soft, smooth finish. Use anytime, anywhere with the convenient, portable compact. How to use Using the sponge provided, pat the powder all over face and neck. Wear it alone,...
Product Details The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A & E for restorative benefits. How to use Apply to clean skin prior to makeup application to prep skin. Use a small amount...
Product Details This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect. Why is this...
Product Details Create more volumized, fuller looking lips with the optical illusion of the Pout Perfecter gloss. The sheer pearl gloss instantly transforms your dull lip color to a defined light reflecting glow. This makeup artist secret can now be yours for picture perfect fuller lips,...
Product Details e.l.f. Power Grip Primer + 4% Niacinamide revolutionizes your makeup routine with its sticky gel-based primer, designed to enhance your complexion while ensuring your makeup stays put. Why e.l.f. Cosmetics Recommends the Power Grip Primer + 4% Niacinamide: Enhanced...
Product Details e.l.f. Power Grip Primer, a hydrating gel-based face primer that not only ensures your makeup stays put but also enhances your skin's texture and hydration. This innovative primer is designed to grip makeup effectively, providing a long-lasting, flawless look. Why You...
Product Details This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up. How to use Swirl over the powder with a face blending brush and tap off the excess....
Product Details This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up. How to use Swirl over the powder with a face blending brush and tap off the excess....
Product Details This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up. How to use Swirl over the powder with a face blending brush and tap off the excess....
Product Details e.l.f. Cosmetics Putty Blush is a velvety, lightweight putty blush that melts into your skin. Why buy e.l.f. Cosmetics Putty Blush? Highly pigmented, creamy formula melts into skin for a natural glow Lightweight, buildable formula Transforms from cream to a...
Product Details e.l.f. Cosmetics Putty Blush is a velvety, lightweight putty blush that melts into your skin. Why buy e.l.f. Cosmetics Putty Blush? Highly pigmented, creamy formula melts into skin for a natural glow Lightweight, buildable formula Transforms from cream to a...
Product Details e.l.f. Putty Blush Brush a tapered blush brush that applies putty and cream formulas. Why we love? The perfect match for our Putty Blush and Putty Bronzer Easily applies and blends in cream formulas Duo fiber bristles create an air-brushed effect Synthetic and...
Product Details e.l.f. Cosmetics Putty Blush is a velvety, lightweight putty blush that melts into your skin. Why buy e.l.f. Cosmetics Putty Blush? Highly pigmented, creamy formula melts into skin for a natural glow Lightweight, buildable formula Transforms from cream to a...
Product Details e.l.f. Cosmetics Putty Bronzer Brush is an angled bronzer brush with angled, semi-stiff bristles for flawless contouring and application of e.l.f.'s Putty Bronzer. Why you'll love it: Ideal for applying our Putty Bronzer Angled brush head with semi-stiff bristles...
Product Details e.l.f. Cosmetics Putty Bronzer is a unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow. Why you'll love it: Unique putty-to-powder formula with a semi-matte finish Gives skin a natural sun-kissed glow...
Product Details e.l.f. Cosmetics Putty Bronzer is a unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow. Why you'll love it: Unique putty-to-powder formula with a semi-matte finish Gives skin a natural sun-kissed glow...
Product Details e.l.f. Putty Primer Applicator is a dual-ended tool for easy, sanitary putty primer application. Key Benefits of e.l.f. Putty Primer Applicator: Dual-ended tool includes a scoop & brush for effortless, sanitary application Ideal for use with all putty primer...
Product Details This creamy, pigmented pencil glides smoothly along the lash line, leaving behind a beautiful satin finish. The built-in sharpener cap is convenient for creating a precision tip for easy application. How to use Apply along the lash line. Ingredients...
Product Details This lightweight, versatile pressed shimmer highlighting powder helps amplify your natural radiance with a refined glow. Microfine particles blur lines to create a soft focus effect on the skin. Designed to highlight and reflect light for a luminous, photo-ready finish....
Product Details Refine your complexion with this silky under eye setting powder. The formula blurs fine lines and imperfections. It's infused with vitamins C and K to help strengthen the skin while setting under eye concealer. This product was previously the High Definition Undereye...
Product Details e.l.f. Cosmetics Soothing Primer is infused with soothing Aloe, Vitamin E, and Vitamin B5 to help transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Ingredients we love: Aloe helps to soothe and calm skin. Vitamin E helps nourish...
Product Details e.l.f. Cosmetics SRSLY Satin Lipstick is a smooth-as-satin lipstick with moisturizing benefits and intense color payoff. Why we love: One-swipe pigmentation for satin lips. Silky cream formula hydrates lips. Luxe clear packaging. Key Ingredients: Macadamia Seed Oil -...
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