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products widely used for personal grooming and self-expression.

Product Details This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip pen allows you to create a sleek or bold line with complete precision. It glides on smoothly without smudging, feathering, or running! How to use Shake well before...
Product Details This soft pencil defines and shades the eye with rich blendable color so you can use it as an eyeliner or eyeshadow. Infused with Cocoa Butter, Shea Butter, Coconut, Jojoba, Mango and Sandalwood Oil to condition and nourish the skin. The easy glide formula is perfect for...
Product Details e.l.f. Cosmetics Lash It Loud Mascara is a mega volume mascara that helps your lashes look fuller, bolder and longer than ever. Why we love? Achieve mega volume lashes instantly. Formulated with intensely rich pigments for bolder than ever lashes. Flexible, silicone brush...
Product Details This beautifully tinted lip balm helps create baby soft lips so you can always be kissable! Each color provides a sheer tint of coverage for a lovely and luscious lip effect. Infused with Vitamin A & E, Grape Seed Oil, and Jojoba Oil to help nourish, protect, and...
Product Details This beautifully tinted lip balm helps create baby soft lips so you can always be kissable! Each color provides a sheer tint of coverage for a lovely and luscious lip effect. Infused with Vitamin A & E, Grape Seed Oil, and Jojoba Oil to help nourish, protect, and...
Product Details This beautifully tinted lip balm helps create baby soft lips so you can always be kissable! Each color provides a sheer tint of coverage for a lovely and luscious lip effect. Infused with Vitamin A & E, Grape Seed Oil, and Jojoba Oil to help nourish, protect, and...
Product Details This beautiful lacquer lip gloss provides maximum color and brilliant shine. Formulated with Vitamin E to moisturize lips. Perfect for wearing alone or layered over lipstick for a bold lip statement. How to use Apply directly on lips or over your favorite lipstick....
Product Details This beautiful lacquer lip gloss provides maximum color and brilliant shine. Formulated with Vitamin E to moisturize lips. Perfect for wearing alone or layered over lipstick for a bold lip statement. How to use Apply directly on lips or over your favorite lipstick....
Product Details This beautiful lacquer lip gloss provides maximum color and brilliant shine. Formulated with Vitamin E to moisturize lips. Perfect for wearing alone or layered over lipstick for a bold lip statement. How to use Apply directly on lips or over your favorite lipstick....
Product Details This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips for a soft, supple feel. The natural shades...
Product Details This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips for a soft, supple feel. The natural shades...
Product Details This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips for a soft, supple feel. The natural shades...
Product Details A liquid highlighter with illuminating pigments that add light to the face for a glowing, dewy looking complexion. These liquid illuminator drops can be used for strobing and highlighting to create a glowing look. Enriched with antioxidant Vitamin E. Ideal for all skin...
Product Details e.l.f. Cosmetics best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over...
Product Details This Mad for Matte Eyeshadow Palette in Summer Breeze contains ten, perfectly curated matte eyeshadows for achieving a bold or subtle everyday look. These complementing shades are ideal for shading, highlighting, and defining the eyes. Use the satin matte shadows as liner,...
Product Details Buh-bye shine! Mattify your look with this loose powder foundation adjuster! The ultra-fine mix-in powder gives you the power to transform any foundation into a more mattified, full-coverage formula. For extra oil control, apply a light dusting of powder before foundation...
Product Details e.l.f. Cosmetics best-selling primer goes matte! This skin perfecting putty primer is infused with Kaolin and White Charcoal to absorb excess oil for a shine-free finish. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless...
Product Details This convenient jumbo sized lip pencil creates exact color application with twist up ease so you never have to sharpen. The pigment rich color glides on effortlessly and easily to provide long lasting matte color. The enriched Vitamin A, C & E formula moisturizes and...
Product Details This convenient lip pencil creates exact color application with twist up ease. The pigment rich color glides on effortlessly and easily to provide long lasting matte color. The enriched Vitamin A, C & E formula moisturizes and hydrates lips for beautiful healthy looking...
Product Details You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. How...
Product Details e.l.f. Cosmetics Illuminating Mist & Set spray gives your makeup a lasting radiant finish. Instantly achieve a glowy look with the green tea and vitamins A, C, and E infused formula. Enjoy refreshed skin and fade free makeup with every use. How to use Hold the bottle...
Product Details The velvety, satin texture glides on lips with vibrant color and luminous shine. Enriched with Shea and Vitamins A, C, & E to nourish and hydrate the lips. The rich, creamy formula seals in moisture for long-lasting wear and comfort. How to use Apply to lips directly...
Product Details The velvety, satin texture glides on lips with vibrant color and luminous shine. Enriched with Shea and Vitamins A, C, & E to nourish and hydrate the lips. The rich, creamy formula seals in moisture for long-lasting wear and comfort. How to use Apply to lips directly...
Product Details The velvety, satin texture glides on lips with vibrant color and luminous shine. Enriched with Shea and Vitamins A, C, & E to nourish and hydrate the lips. The rich, creamy formula seals in moisture for long-lasting wear and comfort. How to use Apply to lips directly...
Product Details e.l.f. Cosmetics Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. Why we love: Versatile, multi-use stick for eyes, lips, and cheeks. Non-greasy, lightweight formula. Foolproof, blendable wear. Perfect...
Product Details e.l.f. Cosmetics Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. Why we love: Versatile, multi-use stick for eyes, lips, and cheeks. Non-greasy, lightweight formula. Foolproof, blendable wear. Perfect...
Product Details e.l.f. Cosmetics Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. Why we love: Versatile, multi-use stick for eyes, lips, and cheeks. Non-greasy, lightweight formula. Foolproof, blendable wear. Perfect...
Product Details e.l.f. Cosmetics Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color. Why we love: Versatile, multi-use stick for eyes, lips, and cheeks. Non-greasy, lightweight formula. Foolproof, blendable wear. Perfect...
Product Details Achieve both beautifully natural eye looks with these perfectly curated 10 neutral eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the...
Product Details Achieve both beautifully natural eye looks with these perfectly curated 10 neutral eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the...
Product Details e.l.f. Cosmetics Opposites Attract Eyeshadow Palette is a 18-pan eyeshadow palette contains 9 warm-toned and 9 cool-toned shades with neutral and vibrant pops of color to achieve subtle or bold looks. The luxe formula is smooth, creamy, blendable and ultra-pigmented....
Product Details Super easy to use, this concealer leaves you with a blemish free complexion. Say goodbye to dark circles and redness. How to use Use the wand to pat the concealer onto any spot or area you want to cover up. Target the under eye area for a more radiant look. With...
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